Books

1.jpg1). Public Relations: Writing and Media Techniques by Dennis L. Wilcox 
This book explains the methods and strategies used in the daily life of a public relations practitioners. It focuses on the basics of public writing, writing for the mass media, writing for other media, and managing programs and campaigns. These information will be used for skills needed for various positions and description of responsibilities.

 

2). Public Relations: A Values-Driven Approach by 2David W. Gurth and Charles Marsh 

This book explains everything about public relations; from its brief history, responsibilities, skills, to relations to public opinion, cyber, marketing, communication and future. The information can be used to support each of the research topics in the report.

33). Public Relations Cases by Jerry A. Hendrix

This books starts off with basic knowledge about public relations and extends to the idea of the internal affairs in the career and the connection to wide arrays of jobs. It relates public relations to media, government, finance, international and consumer relations with specific example or incident that happened earlier. We can use this information for possible job positions, locations where employment is most likely and other factors that would influence a person to enter this career.

Journals

4). The Complexity of Public Relations –  Bengt Johansson & Larsake Larsson

Talks about tasks, roles, and industry of public relations and includes data. The information found can be used to support the topics on possible job positions, skills, and tasks.

5). Looking Over, Looking Out, and Moving Forward: Positioning Public Relations in Theorizing Organizational Network Ecologies– Aimei Yang & Maureen Taylor

This journal talks about public relations in the eyes of communications industry through a detailed research.

6). REDEFINING “PUBLIC RELATIONS” IN THE 21ST CENTURY– Mariana Cernicova

This journal introduces brief history of public relations into the 21st century and offers some skills and tasks needed compared to the earlier ages.

7). SITUATING A NEW VOICE IN PUBLIC RELATIONS: THE APPLICATION OF POSITIONING THEORY TO RESEARCH AND PRACTICE – Melanie James

This journal talks about importance of speech acts in communication and works of public relations.

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