Ariana Grande is a famous performer, best known for her acting and singing career. Her big debut was her role as “Cat Valentine” on Nickelodeon’s TV Show “Victorious” and has become quite famous in recent years for her solo singing career and her role on “Scream Queens.” Ariana is an avid Twitter, Instagram and Snapchat user and frequently posts about her daily life and interacts with her fanbase everyday. Her Twitter account can be found here and her Instagram here.
Cara Delevingne is an English fashion model and actress. She won the “Model of the Year” award at the British Fashion Awards in 2012 and 2014 and has appeared in shows for houses including Burberry, Mulberry, Dolce & Gabbana, and Jason Wu. She started her acting career with a minor role in the 2012 film adaptation of Anna Karenina. Delevingne played Margo Roth Spiegelman in the romantic mystery film Paper Towns in 2015. Cara Delevingne is an active presence on both her Instagram and Twitter.
After observing the social media presence of Ariana Grande and Cara Delevingne for the past few days I have noticed that both of them have a strong influence across several different media platforms which help them to build their brand in different ways.
Ariana Grande has recently been promoting her newest single “Dangerous Woman” from her upcoming album, Dangerous Woman, which is being released on May 20th. She has been using Twitter to interact with her fans and to drum up a feeling of suspense leading up to her album release. Ariana has also been posting content onto her Instagram including a video advertising her new single as well as a video promoting her Snapchat account. Earlier in the week Ariana posted an a cappella version of her new song on YouTube which went viral almost instantly. This was a smart move which drew even more attention to her single as well as her upcoming album.
Cara Delevingne has been active on social media this week as well, specifically in support of World Water Day on March 22, which she posted about on both Twitter and Instagram. Cara is also very active on Snapchat on which she has posted quite a few pictures and videos on a daily basis. This seems to be her most active form of social media which allows her to be seen by anyone who is interested in seeing her daily activities. This platform allows her to build her brand as a model and also give her fans personal and interactive media content to watch and enjoy that shows that she is more than just a serious pretty face. Cara’s Instagram typically features both modeling pictures and casual candid pictures that are quite silly. She does a good job of maintaining a down-to-earth reputation on social media while also being an extremely talented model and actress.
Social media allows consumers to form imaginary social relationships with celebrities. These relationships may connect audiences to a celebrity in such a way that mirrors actual friendship so closely that it feels real. People can follow and engage with their real-life friends and family on platforms such as Twitter, Facebook, Instagram, and Snapchat, so when they are also able to follow and interact with celebrities on the same online social outlet it feels like actual friendship. This false sense of personal relation to celebrities is what makes social media so useful as an advertising and branding outlet. By interacting with fans on social media, celebrities positively build their image and create an illusion of intimacy with their fans and consumers.