Media and communication plays vital roles within politics. Through it, candidates can spread their ideals, put emphasis within their campaign, and even slander others. Traditional means of communication date back to the American colonies, where papers and pamphlets were the most effective way to communicate to the masses. As time progressed, and with the advent of automobiles, speakers were attached often prompting people to vote. Nowadays, the internet and social media are the primary catalyst by which candidates utilize to gain popularity among voters.

While candidates gain popularity, they can also satirize other candidates in hopes of gaining their votes. In particular, Bernie Sanders launched an aggressive satirization of Trump through several media outlets. While the this satirization of a candidate can certainly turn voters against them, it can also help a candidate gain more popularity especially to those who might not know much about a particular candidate. This especially has greatly helped Trump’s campaign. While many candidates, even republicans, are on the offensive against his flourishing campaign, their efforts are only helping his campaign gain more attention than that of themselves.

In conclusion, much has changed since the start of communication for presidential campaigns. Slander and satirization use to shift a citizen’s vote toward another candidate. Yet, nowadays the added attention has instead helped candidates through the attention they receive from such.