James Clelland, Claire Hammerschmidt

The snickers super bowl ad tries to appeal to middle aged young adults since it was based on the Brady Bunch which took place during the late 60s to early 70s.  The psychoanalytic aspect of the ad appeals to the human nature of getting hungry or having cravings when Marsha is shown being aggressive before eating a snickers.  Showing that sugar and candy is useful as a coping mechanism for being in a bad mood.  The semiotic aspect of the ad includes  the snicker bar, which is symbolic of the transformation from being aggressive to feeling much better after having a candy bar.

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