#MakeItHappy

This is a Coca-Cola advertisement from last year which shows the positive and negative aspects of the internet. It can either hurt someone or make someone’s day. This ad aims to express that the internet is whatever we make of it.

The semiotic aspects of the ad include Coke symbolizing happiness in general. The internet is portrayed as painful and negative. Social media, in specific is displayed as hurtful. The coke being spilled on the internet server turns cyberbullying into positive remarks, symbolizing the ability of Coke to make people happy.

The psychoanalytic aspect of the ad appeals to our emotions because most people can relate to cyberbullying or have had negative experiences with the internet.

The demographic of the video address people of all ages groups, displaying kids as well as adults, showing that the internet affects everyone.

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