The Natural Light commercial highlights many aspects of the consumers. The semiotic aspects reveal symbols such as the representation of the consumer, the intended consumer approach to woman, and the ease of mobility and access to the product. It also highlights the affordability of the product through the amounts the characters are buying.  The psychoanalytic aspect is represented by a bar the commercial provides suggesting the more bought the more of a “funner” party. It appeals to the college students instincts through humorous tones which gives a positive image towards the product.

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