• Semiotic:
    • Young and attractive lifeguard saves helpless girl (cliche story line)
    • Wearing axe can get you any girl regardless of looks
  • Psychoanalytic:
    • Cliche: boy saving girl, damsel in distress
    • Need axe to get girls- need axe to get a girl more attractive than you
  • Appeals to guys that are considered “less attractive”
  • Audience is the teenager, specifically teenage boys