Gabrielle Bonheur, also known as Coco Chanel, fundamentally changed the fashion industry and serves as a visionary in the fashion world. Chanel opened up her first shop selling hats which then expanded into multiple other stores. After selling hats Coco Chanel expanded to clothing and perfumes. Chanel black suits, “the little black dress”, and Chanel No. 5 perfume are trademarks of her brand. Her designs were revolutionary for the time—borrowing elements of men’s wear and emphasizing comfort over the constraints of then-popular fashions. She helped women say goodbye to the days of corsets and other confining garments. Chanel took a color once associated with mourning (black) and showed how chic it could be for regular clothing. The name Chanel is now viewed all over the world as one of the most high class brands in fashion’s history. Chanel’s story and influence on women’s fashion is legendary. Her legacy lives on today through the continual growth of her brand. Coco Chanel created a truly timeless brand.