messina class blog

Philosophy (Witt) and Communications (Lillie)

List of seven sources – Joe, Adam, Ali

Confessions of an Advertising Man – David Ogilvy and Alan Parker
It is a book that talks about secrets of getting new clients and how to rise to the top in advertising.

Reality and advertising – Rosser Reeves,
A man shares his experience of 20 years in the advertising industry.  Shares his experience in advertising.

The technique of Advertising Production – Thomas Blaine Stanley
Shares his insights about the advertising production and the techniques used in advertising.

Advertising and the community – Alexander Wilson
Two seminars are shared in this book and the results in the seminars about advertising.

The economics of Advertising – Richard Schmalensee
Talks about the money part of advertising. The investments and the outcome that comes with advertising.

Advertising in contemporary society:perspectives toward understanding – Rotzoll, Kim B.
This book analyzes societies to best advertise products and what products should be advertised. It talks about the tradition, liberalism and authority in a place.

Advertising and Market Power – William S. Comanor
Mainly analyzes two questions, the impact of advertising on relative position and the consumer purchase after the advertising effect.



List of 7 Sources – Natalie, Meghan, Mollie

1. Broadcast News: Writing, Reporting, and Producing
– This book focuses on the technical side of television journalism.  It provides the reader with information regarding the skills, techniques, etc. used within the field.  The authors provide this information through their own expertise as well as real life examples from television scripts and stories.

2. Broadcast News
– Similar to the first book, this book outlines the steps in broadcast news journalism.  However, this book looks more at the step by step approach of the skill.  This book allows the reader to chose which step/section they are most concerned with and truly zero in on that skill.

3. Broadcast Journalism: Techniques of Radio and Television News
– This book , written by Andrew Boyd, addresses different topics of broadcast journalism. Specifically, the book discusses Radio and Television journalism.

Journals + Articles
1. “Broadcast Journalism”
     – Article found on the Loyola Notre Dame Library’s online database by William S. Paley
– This source is a PDF form which presents the text of a speech given by William S. Paley, chairman of CBS Inc., on May 31, 1974, which deals with the role of broadcast journalism in the promotion of freedom.

2. “The growth of TV news, the demise of journalism”
– This article was found on the LNDL database as well, by Carey Dobney and Gerald Sussman of Portland State University
– In response to the dearth of critical literature on the transformation of local news ownership structure and the impacts of technological reorganization of news production on the television profession and local communities, this source analyzes the consolidation of local news and the paradox of expanded news hours in times of shrinking staffs and less-trusting audiences. Focused on Portland, Oregon, characterized as one of America’s most civically active cities and a top-25 market, it interviewed many key workers from among the city’s four television newsrooms.

3. “Van Early Wright”
– This article focuses on sport broadcaster Van Earl Wright and his shift in occupation from broadcasting and how he got back into it. Mainly this article is chosen to look at the details about his subsequent unemployment and unemployment in the broadcasting industry in general.

4. “Career Portfolios for Broadcast Journalism Students”
– This article was chosen because it examines specific guidelines that help students get jobs in Broadcasting Journalism. The journal outlines certain qualifications to help find employment and characters tics that are found in successful broadcast journalism employees.

List of 7 Sources

James, Erin, Cass


  1. Guide to Post Production For TV and Film

This book focused mainly on the aspects of what goes into producing different media within the TV and film industries, as well as what it takes to get into the industry as a worker.

2. Film and Video Career Dictionary

This book discussed the different types of careers within the TV and film industries and the requirements for each job position.

3. The Film Handbook

This book focused on famous film makers and their accomplishments, as well as how they impacted the film industry as a whole.


  1. Film and TV acting: not just the mega stars but thousands of working actors with life long careers

This database discussed the many different actors within the TV and film industry, how they got their jobs, and what they had to do throughout their entire career.

2. Photoplay: A psychology of film and TV media

This database revolved around how the different types of media in the TV and film industry affect people on a psychological level by looking at what goes into making the different types of media.

3. Social capital and networks in film and TV: jobs for the boys?

This database looked at requirements for different jobs within the industry and looked at many of the men who worked within the industry, mainly with what they did in their careers.

4. Factors moderating the impact of word of mouth for TV and film broadcasts

This database discussed what went into making the different media programs and how they impacted the public.

List of Seven – Alec and Wes


  1. Web Design: Complete Course
  2. Graphic Design School: The Principles and Practice of Graphic Design
  3. HTML & Web Design: Tips & Techniques



  1. Graphic Design Educators’ Network: Re-establishing the purpose and value of a graphic design subject association.
  2. Role of graphics tools in the learning design process
  3. Graphic design [electronic resource] : the new basics / Ellen Lupton and Jennifer Cole Phillips
  4. Standards of Multimedia Graphic Design in Education

List of Seven for Public Relations – Claire, Ginnie, Udval


1.jpg1). Public Relations: Writing and Media Techniques by Dennis L. Wilcox 
This book explains the methods and strategies used in the daily life of a public relations practitioners. It focuses on the basics of public writing, writing for the mass media, writing for other media, and managing programs and campaigns. These information will be used for skills needed for various positions and description of responsibilities.


2). Public Relations: A Values-Driven Approach by 2David W. Gurth and Charles Marsh 

This book explains everything about public relations; from its brief history, responsibilities, skills, to relations to public opinion, cyber, marketing, communication and future. The information can be used to support each of the research topics in the report.

33). Public Relations Cases by Jerry A. Hendrix

This books starts off with basic knowledge about public relations and extends to the idea of the internal affairs in the career and the connection to wide arrays of jobs. It relates public relations to media, government, finance, international and consumer relations with specific example or incident that happened earlier. We can use this information for possible job positions, locations where employment is most likely and other factors that would influence a person to enter this career.


4). The Complexity of Public Relations –  Bengt Johansson & Larsake Larsson

Talks about tasks, roles, and industry of public relations and includes data. The information found can be used to support the topics on possible job positions, skills, and tasks.

5). Looking Over, Looking Out, and Moving Forward: Positioning Public Relations in Theorizing Organizational Network Ecologies– Aimei Yang & Maureen Taylor

This journal talks about public relations in the eyes of communications industry through a detailed research.


This journal introduces brief history of public relations into the 21st century and offers some skills and tasks needed compared to the earlier ages.


This journal talks about importance of speech acts in communication and works of public relations.

Newseum Trip-Udval Yun

Newseum Trip Picture


Picture from the DC Newseum trip to receive credit.


Tech Development-Amazon by Claire and Ali

Amazon was first launched in 1995 as a book distributer, because books were in demand however book stores were limited in their capacity as to what they could carry. When the founder, Jeff Bezos, first came up with the idea of Amazon, he was modeling the company after book distributors, only this company would allow average people to have access to their supply and allow for purchase of a single book or two while book distributers only allowed book stores to purchase from them, and only in bulk orders.Amazon_logoAs online ordering became more popular, Amazon continued to expand their services to provide more products. After EBay opened their site, Amazon decided to launch their own auction site in order to compete, and in 2004 they launched their search engine. Today, Amazon has an auction site, , as well as the ability to purchase or rent movies instantly like iTunes and Netflix, the ability to purchase a wide variety of products, the rental/sale of books, online books for kindle, or textbooks, and they provide new products of their own
such as the Amazon Echo.


Amazon has increased their audience, originally targeting adults and students in need of books or retail items. Now their amazon prime which is discounted for students, has a 05c6933e.jpghuge draw for college students, and their variety movies and games eve draw young children. Since it was used for books in the beginning, the people who mostly used it where students or people that wanted to buy books. Now, everyone uses amazon for different uses, and because of that, amazon is commonly used in everyday life.

Customers use amazon to buy books, clothes, furniture, services or even other technological devices. It has also implemented fast one or two-day shipping which has been a perk for all of its customers. It has socially influenced its customers, because it has motivated them to use more online shopping. It has changed the world culturally since it has even promoted to do the supermarket online. The way it has changed economically is that it is one of the biggest stores, and it is only through the internet. It offers several brands that can be bought at once.

Amazon has a variety of regulations that include reporting to IRS. In Amazon, third party sellers have to report what they sell and earn by filing Form 1099-K for U.S. taxpayer sellers and filing out other forms if they are not from the States. In the United States, Amazon requires tax payer information in order to sell the production. These regulations are applied for profit and nonprofit organizations. Howeveis_amzn_too_diversified.jpgr, each country has its own regulations and each person has to comply with the rules of the country they are in. If any of these regulations are violated, the amazon account will be deleted. The regulatory forces has impacted the way it is used, only in the sense to keep order.

As amazon continues to evolve, more regulations continue to pop up and challenge some of their plans. For example, amazon just released a new idea for drone delivery of their products to consumers, sometimes within 30 minutes. However, the Federal Aviation Administration just released a new set of regulations for the legalization of commercial drone aircraft flight such as size, weight, and technology restrictions. They also have to work with copyright regulations in the sale of their goods and release of movies and TV shows for their viewers.

Technological Development of Cell Phones – Natalie, Cassidy, Erin, Adam


How did it “evolve”?  

Cell phones have come a long way over the years. Originally designed for verbal communication, cell phones have evolved in terms of purpose. Early on, cell phones were strictly used for short, verbal communication. Gradually, cameras and texting started to become almost a necessity when purchasing one. Cell phones have become more than a necessity in today’s world. With internet and social media accessible on almost all cell phones, people of all ages feel obligated to own one. Additionally, cell phones give people a sense of personal identity. Coming in all different shapes, sizes, and colors, consumers are really able to “be themselves” so to speak. For a period of time and even at times today, the type of phone someone has can really impact the way someone looks at another.


Web 2.0? What forces played a role in its innovation?

This article considers Web 2.0 from both a technological and social standpoint. The cell phone has evolved tremendously from its original state as a huge junk of metal with a few buttons and a microphone. With the now sleek and lightweight versions which have picture and video capabilities that rival some of the best digital cameras, its no wonder why people have grown so attached to these little machines. Socially, cell phones have progressed considerably. What once was a convenient accessory is now an essential part of our society. The social media culture that we live in has made it nearly impossible to go without your cell-phone and still stay up to date on “what’s going on.” Web 2.0 has progressed in ways which its users have changed how and why the internet is used. The internet has become a vital part of cell phone use, which has prompted innovators to create these devices with lighting fast LTE capabilites, bigger screens with crisper displays, and photo sharing is easier than ever. The rapid growth of the internet and the phenomenon known as Web 2.0 has paved the way for how and why cell phones evolved the way that they have.


What format/media preceded your technology?

-The Original Phone- Alexander Graham Bell

-Candlestick- Two pieces 1890’s-1930’s, mouthpiece formed the candlestick piece and receiver was placed by your ear during the phone call

-Rotary- to dial rotate the dial to the number you want 60’s-70’s

-Push button-1963 keypad to dial

-Answering Machine

-Portable phone-cordless 80’s

-Motorola DynaTAC-released in 1984 first mobile phone

-Nokia 5110- long battery life

-Caller ID

-Motorola StarTAC- first flip phone


How is your tech an innovation over older forms?

-In less than a decade, the cellular phone has driven stunning social change in the developing world, and it has the potential to do still more. Its convenience, ubiquity, data leverage, and wireless infrastructure are proving invaluable in areas that lack landlines and data centers, possessing only archaic alternatives to communication.

-The cell phone has fundamentally changed the way in which we communicate with one another.

-Cell phones play an active role in the domestic economic sphere in the developing world, just as they do in developed countries.

-Cell phone technology has been able to save lives and property in emergencies and natural disasters, especially in developing countries.

What social/economic/cultural context influence how it has grown and how it is used, and by whom?

-In today’s society, social media plays a huge role in how we communicate with one another and post about ourselves on social media.

-As texting and Snapchatting have become more commonly used forms of communication over phone calls, the more advanced cell phone models have become.

-Because of how big of a role social media is, cell phones now have features like front and back cameras, iMessage instead of texting, and numerous gigabytes of storage to keep music, photos, games and many other things on their phones.

-Phones used to only be able to serve the purpose of texting and calling and now they have been advanced to do pretty much anything.

-They are used by pretty much any age group because they play such a big role in how people communicate nowadays.

What regulatory forces impact how it is used or how it was adopted?

-In today’s world it is pretty much essential to own a cell phone. It is the easiest and most effective way of contacting someone because everyone always has their cell phones in their hand.

Blog at

Up ↑